Youve probably heard the expression, the money is in the list. Its become a bit of a cliché - but its the key to successful web marketing.
About 95% of visitors will not buy on their first visit to your website - in fact, most of your customers will have to see your message 7 times before they buy.
Many people starting out on the Internet believe that their main marketing tool is their website.
In fact, your main marketing tool is your mailing list. A website is just a way of building your mailing list - by collecting the email addresses of your visitors.
Here are some examples of how to use mailing lists as part of your marketing strategy. You could send:
